Every work that we take begins with this step. This is where we dig deep and extract relevant information about the client, their business, their audience, the industry and the competition and draw insights about what can work or not work with the client and its audience.
Based on the insights from our research, we proceed towards creating a detailed brand strategy and campaign plan. This is a blueprint of the campaign. It answers questions like what will our message be, how will it be conveyed and where will it be seen. This means deciding the central theme of the campaign, coming up with the communication message, and finding out appropriate and innovative media touch points to communicate the message.
Once the plan is ready, we move towards working on the execution of the plan. Here, strategies and ideas are implemented into different forms of design such that it captivates people's attention and communicates the desired message. This is the final result of the process that is ultimately seen by the audience.