Gameskrafts fantasy cricket app Gamezy has launched a new IPL campaign featuring brand ambassador KL Rahul.

Conceptualised by Aagey Se Right, it revolves around the thought of Play Fantasy Cricket Hatke. The new series of Gamezy commercials will run across live broadcasts of cricket matches on Star Sports television. Apart from live cricket, the brand also plans to showcase these commercials on various digital platforms to amplify the reach amongst the vast cricket fan base.

Abhay Mehta, founder and creative director, Aagey se Right, said, "Positioning Gamezy as a Naye Zamane ka Fantasy app during the last IPL increased the brands awareness by over 300%. This time around, the idea was to continue with the same route that identifies the brand in its true essence. After seeing KL as Naye Zamane & Purane Zamane ka Rahul, the viewers expected something equally unique & fun this year. And the young & vibrant Samaybhaiya who is unique in his style along with the happy-go-lucky & always-enthu Jollybhai raised his acting bar to a whole new level."