Fast ticket is an online ticket booking portal. It largely covered movies, events, travel booking and further expanded their services to mobile payments, electricity bills etc. Our brief was to market it as your go helper for all the bookings. After research we found that every office and house has a boy who does all the bookings for them. Thus came the idea of our TVC campaign to use one such office boy, “LalaanHatela” and how this service is going to affect him. As a part of 360 degree campaign we associated Fast ticket with the Kapil Sharma show and designed mascot and other collaterals around the name.