Finnacle Investment Academy is a career building ladder in finance. As Finnacle talks about growing, investing and thinking rich we designed their logo that depicts development, success and great ideas. Taking an account of their various aspects their one logo conveyed a lot of things. If seen closely, it can be noted that we have used a sign of rupee which signifies finance, a sun which signifies brightness and a bulb that comprises of a sun and rupee sign which together speaks, “bright ideas for financial growth.” Considering that Finnacle belongs to the education industry we didn’t want our brand identity to look as monotonous as it could get. Therefore, we introduced a yellow color in our visual language and used it for all our communications. Yellow being quite mellow helped us gain a lot of eyes from our outdoor branding mediums.