Finnacle Investment Academy is a career building ladder in finance.
As Finnacle talks about growing, investing and thinking rich we
designed their logo that depicts development, success and great
ideas. Taking an account of their various aspects their one logo
conveyed a lot of things. If seen closely, it can be noted that we have
used a sign of rupee which signifies finance, a sun which signifies
brightness and a bulb that comprises of a sun and rupee sign which
together speaks, “bright ideas for financial growth.”
Considering that Finnacle belongs to the education industry we
didn’t want our brand identity to look as monotonous as it could
get. Therefore, we introduced a yellow color in our visual language
and used it for all our communications. Yellow being quite mellow
helped us gain a lot of eyes from our outdoor branding mediums.