Future Generali India Insurance Company Limited is a private
general insurance company in India. The TVCs created for them was
a perfect example of how to use an opportunity to create a perfect
When demonetization happened overnight, many people, away from
home in different cities were stuck with cash which was of no use.
Only a few had access to digital money. This left many worried and
helpless. We used this insight and opportunity to create a TVC, “My
savior”. The TVC showcased this distraught situation perfectly and
thus advised the audience to always be prepared and therefore their
close ones with smart decisions. It metaphorically asked the parents
to be their child’s savior with future generali insurance.