G3 school in Sonepat, Haryana stands for Gyaan, Ganga, and Global. We worked with them on their launch campaign. We started by doing our research and interviewed about 100 parents. Every parent had a different expectation from the school for their kids. Some wanted a school thats focuses on academics, while some wanted to impart leadership skills in their kids. Those expectations were broadly divided in 5 pillars: Academics, Leadership, Values, Sports & Creativity. Our campaign was divided in 3 phases - Teaser, Pre Launch & Launch. We took one successful person from each of these pillars and weaved them into our communication.