K’s Charcoal is a pure Italian cuisine restaurant. We being their
brand consultants rebranded their way up to a restaurant from
a café. We wanted to make sure that the look and feel of K’s
Charcoal in their brand communication spoke the words of
classiness and authenticity. Hence, we gave the brand its 4
strong pillars of home-grown, authentic, Italian and fresh.
Based on these 4 characteristics we dwelled upon its tagline
called “The forgotten art of cooking”.
By introducing this tagline we wanted to throw a light to the fact
that the emergence of authentic Italian food is not dead and
that, K’s Charcoal is giving it a reawakening in the city of Surat
by providing the traditionally brick oven baked pizzas. The logo
of K’s was designed after core research on Italian style. It is
inspired by the famous Italian grills and pillars. In order to
make it look classy, we maintained the colour scheme of black
and white throughout our communication. Being different from
all other pizzerias because of its authentic way of cooking Italian
food it is well known for its originality.