As PayTM Money prepared for the festive season, we were tasked with creating a high-impact Diwali campaign that would captivate audiences and drive engagement. Understanding the excitement and cultural significance of Diwali, we crafted the powerful tagline "Yeh Diwali, Free Wali," tapping into the universal love for festive rewards. Our campaign was designed to make investing feel approachable and exciting, inviting first-time users to sign up, enjoy exclusive free rewards, and embark on their financial journey with PayTM Money.

We used paper cut and stop-motion animation to tell the story of India's deep-rooted savings culture. Drawing on familiar moments like first paychecks and festival gifts, the film showcased how everyday savings can grow into powerful investments. The piggy bank, shaped as the PayTM Money logo, gradually transformed into a rocket, symbolizing financial growth and success, with a festive closing message.

With visually compelling storytelling and relatable concepts, we simplified investing and made it engaging for the audience. The campaign resonated with users, driving awareness and engagement, and helped make the offers on PayTM Money approachable and appealing.