Shreepad group of builders came to us with a very exciting project which talks about affordable but spacious housing in Surat by the name of "Celebrations", they wanted us to come up with a video ads for them. We worked on the insight of how various stages and memories of one's lives are attached to every corner of our houses, that's what makes it a home. Using this we came up with the concept of "Chote pal, bade celebration" we made a range of animated video ads for them which depicted this idea and still emphasized their various features. We did 360 marketing for celebrations, it included videos, hoardings, insert, SMS, chatbot and space design.
