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According to our customer journey, the first phase of awareness majorly involved print media with a catchline “Ab waqt aa gaya hai” creating an urge to know more about the project. Our second Phase which said “Ab Sapne Honge Pure” gave out a feel of generating attraction and interest. Our closure phase involved aggressive marketing strategies which said “Ab nahi toh kab.” These three series of catch lines and strategically distributed mediums for marketing were our main sources of pulling everyone’s attention and interest. Considering that buying a house is a long process, we were able to sell 70 flats Within 4 months of campaigning along with generating the number of walk-ins which was four times more than the previous quarter.

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