Surat is the fastest growing and developing economic hub of the country. From its well-spring, it holds within – a pulse to search, welcome and accommodates wider cultural activity from all over India in different forms of art, craft, performing arts, films, and literature. To conserve and enhance this spirit, a five-day city festival called, “TAPI UTSAV” was launched by TAPI TRUST. Since it was launched for the first time we knew their logo had to speak for itself. Tapi as a river is also known as the daughter of Surya. So considering this we incorporated the actual design of the river in the logo. Their entire communication then followed on similar lines. TapiUtsav is the most appreciated event by Gujarati artists of today’s era which emphasizes the existence of culture, art, and literature.