Kanaiya Dairy Farm, a household name in Surat, faced a growing challenge. As one of the city's earliest retail brands for dairy, sweets, and snacks, they had established a loyal following and expanded to nearly a dozen outlets. But over time, competitors began mimicking their name and identity, blurring the line between the original and the imitators. With brand recognition becoming increasingly difficult, Kanaiya turned to us for a solution.

The task was twofold: rebrand with a fresh name and identity that would not only reflect their deep-rooted tradition but also position the brand for modern growth beyond city limits. The new identity needed to honor their heritage while embracing the future.

Branding Guided by the values of Purity, Taste, Trust, and Inclusivity, we sought a name that could encapsulate the rich, traditional flavors while making them accessible to all. The chosen name, Valonu, a Gujarati term for a churner, was more than just a word-it was a symbol of transformation. The churner, a staple in every dairy and household, evokes the time-honored process of turning curd into buttermilk and lassi. This name carried a sense of tradition, nostalgia, and emotional resonance, perfectly aligned with the brand's philosophy.

Logo The logo design represents a traditional "Valonu" with rustic, organic grey and ochre yellow hues, exuding a grounded appeal. The hand-drawn design captures the traditional essence of the churner, emphasising the purity behind the brand's dairy and sweets while staying true to its roots and the promise of "Shudhta" (purity) in every product.